This TV commercial for the BMW 3 Series aired during 2008 Summer Olympics. You know, the one where Michael "Aqua Man" Phelps has been dominating the pool.
I specially like the part about starting a religion (ahem, BMW 2002).
BMW 3 Series Commercial
"We didn't set out to be a getaway car.
Or an art car.
We didn't intend to be a part of a sub-culture.
Or pop culture.
We didn't set out to play games.
Or to start a religion.
We just made the car.
The BMW 3 Series.
Another expression of independence, from a company built on it."
(Fade up BMW logo)